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August 29, 2025

KPOP Demon Hunters Becomes Netflix's Most Watched Movie Ever

When K-pop superstars Rumi, Mira and Zoey aren't selling out stadiums or topping the Billboard charts, they're moonlighting as demon hunters to protect their fans from ever-present supernatural danger.

Since its release in June, the animated musical has been watched more than 236 million times, overtaking the action comedy Red Notice to take the top spot.

It is the latest in a series of chart-topping achievements by the film, which has become a surprise global hit.

Songs from the movie have also been some of the most streamed online on Spotify, while the track Golden hit number one on the Billboard Hot 100 earlier this month.

Produced by Sony Pictures Animation, Kpop Demon Hunters follows the adventures of fictional K-pop girl band Huntr/x as its three members use their music and fighting skills to protect humans from demons.

It was launched in June with a relatively low-key premiere at Netflix's Tudum theatre in Los Angeles.

But over the summer the film gained momentum through word of mouth, boosted by viral videos and memes on social media...